Mr Xu Zhiwei is the Chairman of Longrich Group. He holds a Masters degree in Business Administration. He is a Senior Economist, the President of the China Detergents Industry Association, he is the Jiangsu Provincial People’s Congressman and he is the recipient of the 2016 CCTV Annual China Top 10 Philanthropists award.
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"Stay young at heart and live your dream!"
Mr. Xu Zhiwei
The Company
Longrich also known as the Longliqi Group is a leading multinational Chinese company founded in 1986. The company called The JIANGSU LONGLIQI Biological Technology Co. Ltd. is located in Longliqi bio-industrial park, the park covers an area of more than 2,000 acres, east of Shanghai, north of Changshu, south of Suzhou.
Longrich has 8 Research and Development centers around the world. Our company has one of the largest and most advanced technological and manufacturing centers in the world for research and development of cosmetics and daily consumables including household products, cosmetics, health care, products, furniture, real estate and logistics.
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Longrich is an original equipment manufacturer (OEM client) for many top global brands including Elizabeth Arden, The Body Shop, Tesco, Wal-Mart, Hewlett Packard, Lexus, Intel, Omega, Samsung, Blackberry, Citibank, Canon, Avon, GSK, Unilever and Sony.
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The Longrich trademark is registered in over 180 countries and has business operations in over 40 countries including China, Japan, Thailand, Taiwan, Indonesia, Malaysia, Singapore, Philippines, UAE, Ukraine, France, Nigeria, Cameroon, South Africa, Ghana and Kenya.
Longrich is ISO9001 and ISO14001 certified, has passed the ISO22716:2007/ (USA) GMPC Standards and is also recognized by the BRC for its Global Goods Standard.